The Life of Bon: Blog tips. You ask. I give.

Wednesday, March 06, 2013

Blog tips. You ask. I give.

Guess what?  My brain is fried.  I'm mentally and physically exhausted and trying my best to act like it ain't no thing.  Lately I feel like I have three jobs:

Job #1:  Grammar + Hormonal teenagers
Job #2:  California Credential +Applying for jobs in California
Job #3:  This bad boy.  My bloggy blog that I feel like has been totally neglected.  What can you expect when you're job #3?

Complaining officially done.

Rumor on the street is you people want more posts about blogging.  I learned that from reading the comments on this post.  Aren't I a smart cookie?

Around the time I was thinking "What more could I possibly tell my readers about blogging?" I ran into this post written by Meagan.  I loved it immediately.  She said everything I wanted to say but didn't have the energy.  Some of the stuff is somewhat repetitive to you if you read my "So you wanna be a blogger" part 1 and part 2, but a lot of the stuff is brand new.  I hope that you take away one new thing to do with your blog thanks to this post.

My takeaway?  I'm buying a tripod so that I can take awkward fashion pictures by myself instead of trying to have Greg do it.  What's more awkward than posing for a husband who has no idea how to angle the camera?  Nothing.


 Old Navy cardi (similar here and here!); Styelmint tee (similar); Target hat (similar); F21 pants (similar); Curious creatures necklaces.

Oh Heeeey! I was going to write an intro guest post about me...but I love reading ones that teach me something. So here goes, my favorite blog post about, er, blogging (that is the trend right now, right?) After, you can come visit me here and say hello, okay? Yes. 

I am by no means an expert, but I have learned a lot in the past year. Blogging is so much fun, it gives me a place to try new things fashion wise, pour my heart out and make new friends. I didn't know when I started (unofficially in April 2011, officially in January 2012) that this would become my passion. I hope someday to make this my source of income and a place where others can come and be a part of my world. 

Here are some things I've learned along the way:

1) Blog design. It's important. I have gone through several designs myself and constantly feel like I want to change it. I started with a ghetto one I made out of a template on Blogger. Big mistake. It looked awful.

My sister in law then helped me create a custom header and came up with my blog's name (formerly Coastie Girl Chic.) After that I used Melissa for a custom blog design and then finally settled on the design I have now from Blog Milk. I think it is important to keep things simple. No crazy backgrounds and no music, please! I think that a cleaner blog design looks best because it lets the content and photo's you post really shine.

I have also seen a lot of great designs  from this girl and recommend you head on over to check her out. Every design I see out of her looks amazing and unique.

2) Commenting. You must get yourself out there! Find different blogs (search blog rolls, sidebars, guest posts) and comment on posts that interest you. Word to the wise, please don't leave an, "I'm your newest follower, follow me back" or " Come check out my giveaway" comment. If a blogger gets a comment and is interested they can either click on your name and find you, or email you back.

Unless you are a no reply blogger. Are you?

Go here and fix it, please. I reply back to as many comments as I can and I can't do this if you are a no reply blogger.

Oh! And turn off your word verification! I can't comment on your blog if I have to squint and type away. I give up and you miss out on a comment.

3) Sponsoring. One of (if not THE) most important thing you can do to get your blog out there.
I admit, I didn't follow this rule at first. For six months I faithfully wrote and wondered, where are my followers? What am I doing wrong?
I started out slow. My first paid sponsorship was here and was so worth it. Erin is amazing and really grew my readership. After that I kind of messed around some more and halfheartedly did a sponsorship here and there. I saw results, but not what I was looking for.
Finally in November I stepped it up and began sponsoring at least two blogs a month, sometimes more.
I look for blogs where I can do a guest post or feature and a giveaway. I find this yields the best results. I work hard to find blogs like mine to sponsor and work for hours researching different blogs and setting up features months in advance (some of the larger blogs book months in advance, so think ahead!)

Here is a great post about what to look for when sponsoring other blogs.

As for opening up your blog for sponsorship? I have yet to offer sponsorships to other blogs, but I am creating a media kit and offer paid sponsorships to businesses that wish to advertise on my blog (as long as it its into my life and the lives of my readers.)

4) Pictures. I think the quality of your photo's really makes a difference. Some of my favorite blogs have amazing photography skills that I envy. You don't have to have an expensive camera, but it does help. I have a Canon Rebel T3 that I bought refurbished off of Amazon that I adore. I have a lot of fun learning to take pictures in new and fun ways. Here is a great post on using your camera in manual mode (my fave.)

Also, I think larger pictures look best. Try to keep your picture size consistent as it looks cleaner when scrolling down.
Note: I take my own (style) pictures using a tripod and the continuous shot timer on my camera in my backyard. You don't need a faithful husband home at the right time of day for the perfect lighting! It has taken some practice and works better sometimes than others, but you can take decent photo's alone.

5) Treat your blog like a business! I spend a lot of time analyzing my stats through Google Analytics, thinking of new ways to advertise, coming up with fun ways to post on Twitter, updating my personal life on Instagram and creating a vision for my blog. It is important (for me) that my readers get to know the real me and have different ways to follow and connect. I have a personal Twitter account for Because of Jackie as well as a Facebook page. I treat those as business accounts and spend time networking on both. I use Instagram as an inside look into my life for those that want to know me a little deeper.

6) Money. Unfortunately you've got to spend a little to get yourself out there. This blog has its own domain name and a custom blog design. I spend about $100 a month to sponsor other blogs. I have bought a camera, tripod, laptop, business cards, and countless articles of clothing (which may or may not have been necessary!) I don't think you have to spend money; you can create a blog design for free by googling it and use your phone to take pictures and create amazing looks with what you have. I just don't want to lie and tell you that you will make it big (and I don't consider this blog big....yet) without spending a lot little.

7) Time. I think most people that hang out with me are surprised by how much time blogging takes up. I'll break it down for you:

Taking photos: 15 minutes.
Editing photos: 30-45 minutes
Creating/writing blog posts: 1 hour
Posting and updating social media: 30 minutes to 1 hour.
Reading other blogs: 1 hour.
Commenting on other blogs: 30 minutes.
Replying to comments made on my blog: 20 minutes.
Social media posts: 1 hour.

This is an average day for me and doesn't include the research involved in coming up with fresh ideas, working on sponsorships, emailing sponsors, and the 1000 other things that pop up. I treat my blog seriously and fully enjoy all it takes to strategize and market it.

8) Lastly, be nice! I have found over the past year that some bloggers are nice and some won't bother with you. I know this: I will go out of my way to help anyone who contacts me and asks a question. I adore getting comments and interacting with my readers. It truly makes my day. I have never turned down an opportunity to work with another blogger (big or small.) I am so grateful to those that have followed me and have made friends with people I didn't even know existed a year ago. This blog is my passion! It uses all the skills I never thought I'd use in my life as a stay at home mom and gives me a creative outlet in my daily life. I love creating a little space in the world that I can share with others and love to help.

So, if you have any questions for me, leave them in the comments below and I will answer them!

(Bonnie here- don't forget to stop by Meagan's place and say hi!  She's full of wisdom and goodness!)

P.S.  Ready for some spring shopping?  This totally unique clothing line is having a sale today and tomorrow.  I am in love with the Indian sweatshirt.  So quirky and fun.  I think I'd wear it every day!

20 comments:

  1. This is a GREAT post! I'm going to have to bookmark it and come back :)

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  2. Totally great post :) I've always tried to read and comment on other blogs as a way to grow my own readership. I think one of my big problems is that I tend to read and comment on blogs that are SO big that there's no place to develop relationships with the blogs. Oh, and totally loving the tripod idea!

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  3. Thanks so much for the tips! I just started to blog and I feel like there is so much to learn and so many rules! This really helped me!

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  4. Wow! Very helpful. It's great to hear the big and small things that help push things forward. I definitely need to look into sponsoring... As my hubs says, you need to spend money to make money... I guess that's where in finally at! :) thanks for taking time to share your tips with us!!

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  5. good tips and points. yes, please be nice bloggers...and comment! love them, even if it is just "Hi".

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  6. I think to you this might seem a little bit of a drab post, but its actually very helpful.

    Ive started blogging and Im still finding my voice/inspiration and what Im going to actually blog about. I feel myself sometimes getting a little caught up in the numbers and pondering how Im going to get more interest in my blog.

    Thanks for the tips, I appreciate you taking the time into your blog and making yourself available to others.

    You can read me at Once Upon The Hill.

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  7. Thanks for the ideas!! Love your tips, super helpful!! (:

    Xoxo

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  8. This was so helpful! I have had my blog updated, reformatted, switched from blogger to tumblr the back to blogger, wrote about all walks of life then finally had to sit down and figure out what I am really passionate about and go for it consistently! I'm really loving it. I am always looking for more ways to grow my readership. Thank you!

    www.happywholesome.blogspot.com

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  9. I can say I find this to be so helpful! Thank you for taking the time to write this.

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  10. These are great tips, thanks! I had been debating whether or not to go for sponsoring, but you've sold me. Now my goal for this weekend (when MY rebel T3 comes from Amazon. Crazy, that's exactly what I ordered this week to step up my photography) is to create cute buttons.
    You've got a new follower in me, and I look forward to reading more --and contacting you soon about sponsorship ;)
    XO, Rachel
    With Love, Rachel

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  11. These are really helpful tips! I'll definitely have to apply them to my blog that I just started up and running this month.

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  12. I will be forwarding this to my son so that he could learn this..
    LNA

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  13. Amen! These are some great tips and reminders. :)

    Xo
    Purposelyathome.blogspot.com

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  14. Great tips! And PLEASE PLEASE PLEASE take the apostrophe out of the word "photo's".... that is, unless your photos are possessive, and I suppose they might be! But almost nothing irks me more than reading the plural of "photo" as "photo's"!
    Otherwise, very helpful!

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  15. What a helpful post! I havent even really started blogging yet so, it is good to get some quality advice. The sponsering sounds like something I NEED to get into!

    So glad you mentioned turning off CAPTCHA! I hate those things so much that I have started using CAPTCHA bypass software to conquer them. If anyone is seriously into blogging and seriously hates CAPTCHAs I would recommend rumola (skipinput.com) it is pretty cheap and just reads and fills in all CAPTCHAs for you. Bliss!

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  16. These are all great tips!! I need to do some more sponsoring to get myself out there more...

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  17. This is a great list of suggestions, and I feel reaffirmed in the changes I've made with my blog recently. I really worried for awhile about spending money (custom domain, buying ads, professional design help) on my blog, especially since my blogging goals seem to be very different than those of most bloggers. But my friends/readers seem to appreciate and support my choices, and it feels really good. :)

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  18. This was such a helpful post!! Thank you for taking the time to type this out and give us all such great advice! I really need to get on the sponsoring bandwagon!

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  19. Awesome tips! I don't have the budget to spend that much money on advertising. But I did just start sponsoring, and it doubled my readership!

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  20. Ah! Great info! I tried sponsoring and it didn't really help me out all that much...maybe I'm doing it wrong?? I've found that just being active online and posting regularly helps a lot though!

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